Digitaria participates in 4Fashion/Shake presenting “Fade” fashion film created by Pantelis Makkas.

The video is inspired by S/S 11 Collection “Phoenix”.

‘’Digitaria collections always give the feeling of a biological form that breathes and lives for itself. Like cells in our bodies, that constantly moves. Does movement contain memories? Do clothes have memories? Or do they create memories? “FaDe” is a video work that was created based upon those questions.

The “Phoenix” collection for S/S11 reminds me of strange humanoid birds, moving constantly over our heads, into strange cities. Strange movements when they open their wings. Those moves I tried to capture and examine if they contain memories. The clothes create the need for movement. The movement fades away and memory is born. The clothes are reborn through memory.’’

Pantelis Makkas


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