Eleftheria Arapoglou has studied Fashion Design at the Surrey Institute of Art and Design in London, graduated in 2001. The following three years, she worked as Fashion editor at Ozon magazine/Athens-Greece. At the same time worked for the «Trash Art» (International Festival of Art ofRecycling), as a curator for the program and fashion fairs. In 2004 started the label LasCosasQueNosElevan (LACQNE), an avant-garde label for women, different and subversive. The label presented itself to an international audience by being selected to show in alternative fashion trade-fairs in London, Berlin & Stockholm. In 2008 Eleftheria  launched DiIGITARIA, a clothing brand that offers contemporary men and women’s wear. The first collections were carried in London, & received wide recognition by the media. DIGITARIA  has frequently crossed its path outside the mainstream fashion world through its collaboratives  with different artists for various art events, such as Athens Biennale (XYZ project), Kunsthalle Athena, Benaki museum,  the Pallas Theatre and many more. By creating DIGITARIA, Eleftheria aims to to bring about a new saying in fashion industry, a label that essentially supports and is supported by different patterns of creativity, developing a dialog network and backing of ideas and people.